Title: Tribes: We Need You to Lead Us Author: Seth Godin Published: October 2008 Length: 160 pages, or 3:40 spoken
"A tribe is a group of people connected to one another, connected to a leader, and connected to an idea."
This book is self-described by Seth as a book that was supposed to be about leadership that happens to have a lot of marketing information, or a book about marketing that happens to have a lot of leadership information. The main point is that with the advent of tools to facilitate interactions between groups of people with common interests, being a leader is easier but even more important than ever. Tribes can be smaller and more precise because geographical limitations are mostly gone now. Apart from others' need for leaders, being a leader increases your happiness because you are in control of your destiny and are constantly challenging yourself. Seth makes an even bigger point: we need YOU to be a leader, and there are huge benefits to be gained from doing this. Sometimes the going can be tough, but if everyone were doing it, then it wouldn't be worth as much when someone provided true leadership. Godin emphasizes creating a movemen and working with it to allow it to thrive.